Case Study: Skyscanner achieves brand consistency and scalable global campaigns with Frontify

Skyscanner streamlines brand governance with Frontify and drives 15K asset downloads

Skyscanner, a global travel platform with over 100 million monthly users, faced challenges in maintaining brand control and consistency as it scaled and underwent a rebrand. Its increasing reliance on in-house creative teams required new processes and tools to support on-brand output and effective change management. The company turned to the vendor Frontify to implement its Brand Guidelines and Digital Asset Management services.

By deploying the Frontify platform as a centralized brand hub, Skyscanner created a single source of truth for its brand. This solution provided teams and agency partners with guided access to assets and ready-to-use templates, streamlining workflows and empowering users to create on-brand content. As a result, Frontify helped Skyscanner achieve significant measurable impact, including over 410,000 page views, 120,000 unique visitors, and 15,000 assets downloaded, leading to greater consistency and faster, more scalable campaign launches.

Skyscanner