Case Study: Shaker Logistics reduces email chaos and speeds responses with Front

Shaker Logistics cuts stress from the holiday rush (and the rest of the year) with Front

Shaker Logistics, a 50+ employee logistics and transportation company, needed a better way to manage high volumes of customer messages. Using Outlook for email made it difficult to route messages to the right person and sometimes caused messages to be missed or accidentally trashed, which put their customer service standards at risk.

Front provided the solution by replacing the shared Outlook inbox with Front for email and SMS via Twilio, along with rules, auto-assignment, shared drafts, comments, and message templates. The result was faster, more organized collaboration and stronger service performance: Shaker Logistics now aims to respond within an hour, averages under 30 minutes, and has reduced inbox stress while saving Stephen Seifridsberger over an hour a day.

Shaker Logistics

Stephen Seifridsberger

Logistics & Transportation Manager