Case Study: Priority1 Improves Retention and Reduces Stress with Front

Priority1 Improves Retention, Relieves Stress, Raises Productivity

Priority1, a technology-enabled third-party logistics company, was managing 500–600 customer emails per day as it grew. Its old email system couldn’t keep up: messages went to multiple team members, responses were duplicated, and employees worried about missing important customer inquiries. Priority1 needed a better way to organize communications and reduce stress for its team.

Front provided a shared inbox and workflow tools that gave Priority1 full visibility into customer conversations, let teammates tag or assign messages, and helped prevent duplicate responses. With Front, Priority1 improved response times, strengthened customer retention and business growth, increased productivity, and reduced employee stress—making the platform, in the words of its CFO, a “game-changer” and a self-funding investment.

Priority1

Grant Crawford

Chief Financial Officer