Case Study: Open Listings achieves the scale to serve 500,000 home buyers and deliver consistent, efficient communications with Front

Open Listings scaled to serve 500,000 home buyers with Front

Open Listings, an all‑in‑one home‑buying service acquired by Opendoor in 2018, needed to keep dozens of distributed teams and partner agents aligned while maintaining a consistent, high‑quality customer experience. With hundreds of thousands of buyers using their app and staff spread across multiple states, Open Listings struggled with wasted hours digging through client emails and the risk that their team‑based model would sacrifice service consistency — so they adopted Front to centralize communication and create a single source of truth.

Using Front, Open Listings consolidated all customer and partner communications into one platform, added canned responses and shared drafts for quality control, and made it easy for teammates to pick up where others left off. The result: Open Listings scaled to serve roughly 500,000 home buyers, saved hours of repetitive work daily, sustained higher NPS scores and faster, more consistent responses, and maintained team unity and customer satisfaction as they grew — all enabled by Front.

Open Listings

Kevin Miller

Director of Growth