Case Study: Mixam achieves 60% faster first response times with Front

Mixam responds 60% faster with automated workflows and AI features in Front

Mixam, the online print and print-on-demand platform, needed a better way to manage customer inquiries and ecommerce workflows as it grew across multiple markets. Before Front, Mixam relied on HelpScout and a custom internal dashboard, but the setup was limited by minimal automation, buggy metrics, and high development overhead.

Front provided Mixam with an integrated support and workflow solution connected to its bespoke ecommerce platform via APIs and integrations. Front automatically labels, routes, and syncs inquiries and order updates, while Front Chat, AI summaries, AI tagging, and analytics improved efficiency; the result was almost a 60% increase in first response times, under-a-minute replies, and average resolution times of 16–18 minutes, with email and call inquiries down 16%.

Mixam

Lucian Puca

Automation and Workflow Lead