Case Study: Fishbowl achieves $150K annual savings through inbox automations with Front

Fishbowl saves $150k each year through inbox automations

Fishbowl, the maker of the leading inventory management software for QuickBooks, needed to deliver consistent, high-quality support across 50 technical trainers handling 2,500+ messages per week despite highly customized customer implementations. Outlook-based workflows provided no accountability and required time-consuming manual triage, so Fishbowl moved its communications and inbox automations to Front.

Using Front—especially Front’s API, rules, and tags—Fishbowl’s Internal Systems team built a custom inbox plugin that surfaces CRM data, enables click-to-dial and click-to-paste license keys, and lets customers create requests into a shared Front inbox. The change cut handling time by about 1.5 minutes per message, applied 10,000 tags monthly for instant routing, improved visibility and quality monitoring, and saved Fishbowl roughly $150,000 a year ($50k in CRM license savings and ~$100k from productivity gains).

Fishbowl

John Erickson

Project Manager