Case Study: Column triples employee efficiency with Front

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Preview of the Column Case Study

Column triples employee efficiency in 30 days with Front

Column, a collaborative public notice platform, faced growing pains as it scaled. The company was managing customer communications and support across multiple disjointed software platforms, leading to a consistent backlog of over 100 requests, missed SLAs, and lost emails. To streamline their operations, they turned to the vendor Front to centralize their workflows using its shared inbox and communication platform.

By implementing Front, Column consolidated five different software tools into a single platform. They used Front’s automation rules, custom inboxes, and analytics to triage messages and manage complex workflows. This solution tripled employee efficiency, eliminated their support backlog for eight months, and allowed them to process between 400 and 500 orders per day, all while achieving inbox zero within 30 days of fully adopting the solution.


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