Case Study: Blueground cuts response times and delivers personal guest service with Front

Blueground gives renters a personal customer experience with Front

Blueground, a global proptech company, needed a better way for its sales team to manage high-volume guest communication across time zones. After outgrowing a shared Gmail account and a transactional ticketing system, the team looked for a more collaborative solution to help renters find the right apartment while keeping interactions personal. Blueground used Front to support both inbound and enterprise sales.

With Front’s shared inbox, auto-assignment rules, commenting, @mentions, and full conversation visibility, Blueground’s sales team could collaborate in real time and respond more efficiently. Front helped the company create a more seamless guest experience, keep messages personal, and improve coaching for reps; the team reduced response times by an hour and continued to get faster as they adopted more of Front’s features.

Blueground

Mehreen Mundh

Director of Sales Strategy and Operations