Case Study: TKF Telecom France achieves unified customer views and larger deals with Freshworks' Freshsales CRM

TKF Telecom France brings its diverse sales ecosystem together with Freshsales

TKF Telecom France, the regional arm of TKF supplying fiber‑optic and networking infrastructure to telecom operators, faced complex account hierarchies, siloed data, weak partner visibility, low sales productivity and high tool ownership costs. To modernize their sales automation they selected Freshworks and its Freshsales CRM (Sales Cloud) to provide a scalable, unified sales system.

Freshworks implemented Freshsales with parent‑child account mapping, partner role‑based access, data integration and AI‑driven insights (Freddy), giving reps a single customer view and reducing app switching. The result: larger deals, improved channel collaboration, higher team productivity, more accurate forecasting and measurable commercial impact — notably increased demo requests, boosted pilot orders and better visibility to close new projects.

TKF Telecom France

Jean-Philippe Thiery

Managing Director