Case Study: Rang De streamlines multi-channel support and boosts responsiveness with Freshworks (Freshdesk)

Rang De expands customer support across multiple channels

Rang De is a web-based social microcredit initiative in India that connects urban investors with low-income entrepreneurs. Faced with fragmented customer support—live chat, zip dials, multiple campaign-specific emails and separate campaign-tracking tools—Rang De needed a single, multi-channel support solution and chose Freshworks’ Freshdesk to streamline tracking and communication.

Freshworks implemented Freshdesk, providing a single inbox, real-time chat, solution/forums, ticket assignment across teams and SLA management. The result was elimination of multiple communication points, the ability to aggregate leads, faster real-time responses, higher customer engagement and improved responsiveness and cross-team productivity—outcomes Rang De’s leadership directly attributes to Freshworks’ Freshdesk.

Rang De

Ramakrishna NK

CEO