Case Study: iPay88 achieves faster lead response and improved forecasting with Freshworks' Freshsales

iPay88 Transforms its Deal Engagement with Freshsales

iPay88, a leading Southeast Asian fintech and Malaysia’s largest payment gateway (about 60% market share and 35,000+ merchants), struggled with slow, manual lead assignment (taking around a day), low prospect engagement from spreadsheet-based campaigns, and insufficient visibility into sales metrics. To address these gaps, iPay88 chose Freshworks’ Freshsales CRM to modernize its sales processes.

Freshworks implemented Freshsales (Sales Cloud and Freddy AI) to enable automated, role- and skill-based lead routing, sales sequences and campaigns, and customizable reports and dashboards. The solution cut lead assignment from roughly a day to real-time, improved prospect engagement through automated sequences and tracking, and delivered granular pipeline visibility and forecasting—boosting conversion rates and creating a more predictable revenue pipeline for iPay88.

iPay88

Chan Kok Long

Co-Founder and Executive Director