Case Study: Windmill Microlending achieves 90% faster loan processing with Freshworks Freshsales

How Windmill Microlending Accelerated its Application Process With Freshsales

Windmill Microlending, a Canadian nonprofit that provides low-interest microloans to skilled immigrants and refugees, needed a faster way to handle a growing volume of loan applications. Its manual process of spreadsheets, paper files, and sticky notes made it difficult to track application status, follow up consistently, and keep loan reviews moving, leading to processing times of 30 days or more before adopting Freshworks’ Freshsales.

With Freshworks’ Freshsales CRM, Windmill centralized applicant information, automated follow-ups and workflow steps, and gained better visibility into each application’s progress. The result was a 90% improvement in loan processing time, cutting turnaround from 30 days to just three days, while also helping the team manage 500+ custom reports and 16K+ tickets more efficiently.

Windmill Microlending