Case Study: Vantage Circle achieves a 30% increase in customer reach-out with Freshworks (Freshsales)

How Vantage Circle Increased Customer Reach-Out by 30% with Freshsales

Vantage Circle, a cloud-based employee engagement and benefits platform serving MNCs such as Infosys and Cognizant, struggled to track customer engagements and provide a consistent customer experience while managing leads across spreadsheets and multiple tools. To solve this, the company adopted Freshworks’ CRM solution Freshsales (building on its existing Freshchat usage) to centralize lead management and customer interaction tracking.

Freshworks implemented Freshsales features like lead scoring, a deals pipeline, bulk emailing, and reporting to streamline outreach and sales performance measurement. As a result, Vantage Circle saw a 30% increase in customer reach-out and a 20% increase in productivity, eliminated lead duplication, improved sales visibility, and gained better revenue tracking and team performance analytics.

Vantage Circle

Anjan Pathak

Co-Founder and Chief Technology Officer