Case Study: UNICEF New Zealand achieves higher fundraising conversions and faster campaign optimization with Freshworks (Freshmarketer)

How Unicef Complemented Its Humanitarian Effort With Cro

UNICEF New Zealand, the local arm of the United Nations Children’s Fund, needed a conversion-rate optimization (CRO) partner to maximize donations across many campaign landing pages. After evaluating vendors and running POCs, UNICEF chose Freshworks’ Freshmarketer to run ongoing testing and optimization across its fundraising funnels and campaign pages.

Freshworks’ Freshmarketer delivered funnels, A/B testing, split-URL redirects, session replay and heatmaps so UNICEF could identify drop-offs, test copy and layouts (e.g., “guide” vs “booklet”), and instantly redirect 100% of traffic to urgent appeals. The result was faster insights and continuous optimization that reduced drop-off, improved conversion rates, sped up campaign rollouts without developer dependence, and ultimately increased fundraising effectiveness for UNICEF.

UNICEF

Phillip Casey

Digital Marketing Specialist