Case Study: Finders Brands doubles lead targeting and triples qualification efficiency with Freshworks' Freshsales CRM

How Uk-based Family Business, Finders International Improved Customer Targeting With Freshsales Crm

Finders Brands, a UK family-owned spa and skincare manufacturer, faced no formal sales process, poor lead follow-up and ineffective CRMs (Zoho and Microsoft Dynamics). To fix this, the company adopted Freshworks’ Freshsales CRM to better identify, manage and target both B2B and B2C prospects.

Freshworks implemented Freshsales using Sales Campaigns, Deals Pipeline, Workflow Automations and Web Forms to filter and qualify leads, auto-send intro emails, assign leads by postcode and create clear deal stages. The result: 2X improvement in lead targeting, 3X increase in qualifying efficiency and a 50% reduction in the number of tools used—making the sales team more accountable and ready to pursue high‑value prospects.

Finders Brands

Robert Czik

Chairman