Freshworks
335 Case Studies
A Freshworks Case Study
HiveXchange, a Sydney-based wholesale produce marketplace founded to help farmers sell more and reduce waste, needed a simple, fast-to-adopt CRM to manage both buyers and suppliers and support high-velocity sales. After evaluating options, HiveXchange chose Freshworks’ Freshsales for its usability, pipeline visibility and reporting to address challenges around ease of adoption and end-to-end lead tracking.
Using Freshsales, HiveXchange implemented email integration, lead auto-enrichment, bulk email, email tracking and a segmented deal pipeline with scheduled reports to prioritize seasonal opportunities. Freshworks’ solution cut sales cycles from months to days, drove a 20% month-over-month revenue increase (with a 4x faster sales cycle and a 33% productivity lift) and supported a 20x growth in buyers and sellers on the platform.
Antonio Palanca
Chief Executive Officer & Co-founder