Case Study: Synergy Enterprise Solutions achieves 40% MRR growth in 6 months with Freshworks' Freshsales

How Synergy Enterprise Solutions Used Freshsales to Boost Its Monthly Recurring Revenue (MRR) by 40%

Synergy, a cloud contact-center and CRM provider in Australia & New Zealand, was transitioning from consulting to a subscription SaaS model and struggled with siloed channel engagement, lack of mobile access, poor platform flexibility, and low cross-team visibility. To scale sales and support quickly, Synergy chose Freshworks’ Freshsales (Freshsales Suite) to replace an under‑equipped CRM and unify customer engagement across channels.

Freshworks implemented Freshsales features—automation with workflows and email sequences, lead scoring, AI-driven insights (Freddy), event tracking, and custom dashboards—to speed outreach, prioritize high‑value deals, and reduce admin. The result: Synergy’s MRR increased 40% in six months, outbound contact pace rose 90% in 12 months, and time spent on administrative tasks fell 20% in 12 months, while adoption and sales productivity improved across the organization.

Synergy

Simon Shanks

Head of Sales