Case Study: Shelton Development Services achieves 100% increase in sales visibility with Freshsales by Freshworks

How Shelton Development Services Experienced a 100% increase in sales visibility with Freshsales

Shelton Development Services (SDS), a UK real‑estate technology firm that sells tools like LandVal, ProVal and Sequel to housing associations and local authorities, was hampered by legacy systems (Maximizer) and a heavily configurable BPM Online that made reporting, email integration and consistent follow‑ups difficult. The company needed a modern, cloud CRM that integrated with its support system to give sales and support teams a single view of customers, so SDS adopted Freshworks’ Freshsales CRM alongside Freshdesk support.

Freshworks implemented Freshsales with Freshdesk integration (and Freshconnect for collaboration), enabling fast migration, easy customization and unified sales‑support visibility. The Freshworks solution let SDS migrate and go live within a week, improved reporting and campaign tracking, and delivered measurable impact: 100% increase in sales visibility, an 8x increase in revenue and a 33% reduction in costs on external tools.

Shelton Development Services

Phil Shelton

Chief Executive Officer