Case Study: JLA (UK commercial services leader) achieves rapid lead-generation growth with Freshworks' Freshmarketer

How One of Uk's Largest Commercial Services Provider Used Cro to Ramp Up Lead Generation Engine

JLA, the UK & Ireland leader in commercial equipment services, needed to ramp up its lead-generation engine beyond PPC and SEO by optimizing the web assets it already had. The marketing team, led by Daniel Trindade, selected Freshmarketer from Freshworks after trying multiple CRO tools and because previous tools produced broken screen recordings.

Using Freshworks’ Freshmarketer, JLA ran 118 experiments in four months — including A/B tests that yielded statistically significant wins, full-site heatmaps, and reliable session replay recordings — to prioritize UI changes and improve pages that drive high-value enterprise leads. The switch (replacing Lucky Orange at JLA and previously displacing Hotjar/VWO in Daniel’s prior role) delivered better insights, dependable recordings, and cost savings while materially accelerating JLA’s lead-generation capability.

JLA

Daniel Trindade

Marketing Manager & Optimization Lead