Case Study: Lori Systems improves sales visibility and scales operations with Freshworks' Freshsales

How Lori Systems Transformed Its Sales and Business With Freshsales

Lori Systems, a tech-driven logistics marketplace operating across multiple African markets, struggled with sales processes run on Google Sheets that gave limited pipeline visibility, poor activity tracking, weak mobile functionality, no integrations, and constrained role-based access. To standardize and scale its sales operations, Lori implemented Freshsales (Freshworks Sales Cloud) from Freshworks.

Freshworks centralized Lori’s client, lead, and deal data in Freshsales with 2-way email/calendar sync, Freshdesk integration, advanced reporting, intelligent workflows, and high customization. The solution let Lori track sales activities and performance metrics, consolidate customer activity logs, replicate CRM processes as they expanded into new regions, and move from low-cost starter plans to higher tiers as needed—delivering clear gains in visibility, follow-up discipline, and operational scalability.

Lori Systems

Louise Bouton

Product Operations Manager