Case Study: LeadsMarket achieves 25% conversion uplift and 12% drop in bounce rate with Freshmarketer by Freshworks

How Leadsmarket Improved Their Conversion Rate by 25% With Freshmarketer

LeadsMarket, a Los Angeles–based online marketplace for affiliate marketers and lenders, was struggling with low conversion rates, high bounce rates and the inability to effectively optimize dynamic web forms using existing CRO tools. Seeking a more flexible, affordable solution, LeadsMarket adopted Freshmarketer from Freshworks to address form tracking, funnel visibility and returning‑visitor personalization.

Using Freshworks’ Freshmarketer tools—heatmaps and session replays, funnel and form analytics, polls and custom attributes—LeadsMarket ran 20 experiments to identify and fix form drop‑offs and tailor experiences for returning users. The Freshmarketer implementation drove a 25% uplift in conversion rate and a 12% reduction in bounce rate, while also replacing costly, less flexible alternatives.

LeadsMarket

Marco Ponce

Senior Marketing Manager