Case Study: iKhokha boosts employee productivity by 60% with Freshworks' Freshsales

How Ikhokha Improved Its Employee Productivity by 60% With Freshsales

iKhokha, a South African fintech that supplies low-cost card machines to SMEs, faced a backlog of inbound leads and no consistent process to manage them, which hampered sales efficiency and productivity. To address this, iKhokha chose Freshworks’ Freshsales CRM (with Freshdesk and Freshchat integrations) to centralize lead capture and sales workflows.

Freshworks implemented Freshsales as a single platform, capturing leads via API/Zapier from Facebook, Google and Freshchat and integrating with Freshdesk to eliminate manual ticketing and handoffs. The solution streamlined workflows for 21 agents, improved reporting and enabled future lead scoring—resulting in a 60% increase in employee productivity.

iKhokha

Sassoon Muller-Scheepers

Head - Data & Analytics