Case Study: TRIBUS achieves faster deal closures and streamlined lead management with Freshworks' Freshsales

How Freshsales Helps Tribus Qualify and Close Deals Better

TRIBUS, a U.S. real estate technology company that builds custom brokerage websites and CRMs, faced a long sales cycle with many incoming leads and struggled to manage follow-ups using Salesforce — which they found complicated and poorly supported. To simplify their process, TRIBUS adopted Freshworks' CRM suite, notably Freshsales, alongside Freshchat and Freshdesk.

Freshworks delivered an integrated Freshsales solution tied to Segment, Freshchat and Freshdesk, with automated workflows that trigger emails (video, brochure, Calendly links), capture tasks/notes for follow-ups, and support mobile calling. As a result, TRIBUS can effectively manage inbound leads, track deals across pipelines, qualify prospects faster (chat-driven leads move down the funnel), and report higher satisfaction and better support response times, with fewer lost deals.

TRIBUS

Jeff Harris

Vice President - Business Development