Case Study: Explara boosts high-value deal closures by 40% with Freshworks' Freshsales CRM

How Freshsales Helps Explara Close More High-value Deals in the Global Event Management Space

Explara, an event management company that shifted from a ticketing platform to an all‑in‑one event management solution, struggled with Pipedrive and Zoho—finding them noisy, hard to integrate, and poor at providing lead visibility or customer context across long sales journeys. To solve this, Explara adopted Freshsales CRM from Freshworks to better map the customer journey, score leads, and manage outbound and long‑cycle deals.

Freshworks implemented Freshsales with an easy, intuitive UI, lead scoring, sales campaigns, task management and multiple integrations, giving Explara clear visibility into engagement and campaign performance (opens, clicks, bounces). As a result, Explara is closing about 40% more deals than before, tracks roughly 60 high‑revenue leads (ARR $10,000–$15,000), and can prioritize and scale outreach more effectively thanks to Freshworks’ capabilities.

Explara

Santosh Panda

Founder & Chief Executive Officer