Case Study: Sify boosts customer engagement and CRM adoption with Freshworks' Freshsales

How Freshsales’ Automation Capability Is Helping Sify's Digital Sales Team Ride the Digital Wave

Sify, an India-based Information & Communication Technology company, needed a cloud-first CRM to scale its digital sales channel as SMBs shifted to web engagement. Facing a non–enterprise-ready sales stack, lack of automation, a complicated UI, and insufficient prospect engagement, Sify evaluated and selected Freshworks’ Freshsales to streamline lead-to-deal workflows and accelerate digital selling.

Freshworks implemented Freshsales features—sales sequencing, workflows, and analytics/reports—delivering automated, personalized email nurtures, better account segmentation, and configurable dashboards. The quick rollout and intuitive UI drove adoption to roughly 80% (≈+80% growth) and increased customer engagement from about 50% to 75–80% (≈+30%), improving pipeline visibility and renewal outreach across Sify’s 2,500+ accounts.

Sify

Arun Rajamani

Head Digital Sales