Case Study: Evans Manufacturing achieves 225% increase in sales activities and 23% revenue growth with Freshworks (Freshsales)

How Evans Manufacturing lives up to its full potential with Freshsales

Evans, a California-based promotional-products manufacturer, struggled with fragmented data, no single customer view, impersonal marketing, and an Excel-based, manual sales process that limited visibility into distributor–client hierarchies and opportunities. To fix this, they chose Freshworks’ CRM product Freshsales for its ease of use, quick implementation and budget-friendly pricing.

Freshworks implemented Freshsales in about three weeks, centralizing distributor and end‑user data, enabling segmentation, automating the sales pipeline and supporting mobile data capture for personalized outreach. The result: a 3X increase in email open rates, a 225% jump in sales activities and a 23% lift in revenue, plus better CTR tracking, faster quoting and more proactive, targeted selling.

Evans

Triloki Rawat

Director