Case Study: Cadence Health achieves 50% increase in employee productivity with Freshsales by Freshworks

How Cadence Health Saw a 50% Increase in Employee Productivity With Freshsales

Cadence Health, an Australian college for nutrition and health coaching, faced trouble building rapport with prospects and current students because its LMS-linked CRM was limited to contact management, capped bulk sends (5,000 at a time) and forced manual emailing across a 20,000+ database. After evaluating options, Cadence chose Freshworks’ Freshsales for its intuitive interface and transparent pricing.

Freshworks implemented Freshsales features—web forms, bulk email, sales campaigns, notes and task reminders—to centralize student data and automate outreach, allowing the team to plan year‑long campaigns and maintain contextual follow-ups. The switch doubled email outreach (2X) and increased employee productivity by 50%, enabling faster, more effective engagement with prospects and students.

Cadence Health

Leanne Cooper

Founder & Director