Case Study: Bluekore saves 40% in costs and unifies sales, support and chat with Freshworks' Freshsales

How Bluekore saved 40% in costs with Freshsales and brought sales, support and chat together

Bluekore, an IT services firm in Taguig, Philippines, faced an unstructured sales process, scattered data across spreadsheets, multiple disconnected tools and Gmail integration issues. Seeking an affordable, all‑in‑one CRM, Bluekore adopted Freshsales from Freshworks to replace spreadsheets and the patchwork of third‑party apps.

By implementing Freshworks’ Freshsales (integrated with Freshdesk and Freshchat), Bluekore consolidated sales, support and chat, leveraging email tracking, bulk email and lead scoring to prioritize leads and run campaigns. The solution eliminated extra tools, reduced costs by 40% and shortened the sales cycle by roughly 30 days (from about 75 days to under 45), delivering faster, more measurable outcomes.

Bluekore

Mary Ann Manzano

Founder & Director