Case Study: a&s Adria achieves automated inbound lead management, 20x faster email marketing and 10% revenue growth with Freshsales (Freshworks)

How a&s Adria Used Freshsales to Automate Inbound Lead Management and to Expedite Bulk Emails

a&s Adria, a leading safety and security publisher in the Adriatic region, struggled with an Access-based client database that blocked remote collaboration, limited email sending via Outlook, and required tedious manual data entry for event registrations. To modernize sales and marketing processes they adopted Freshworks’ sales CRM, Freshsales, to capture and manage leads, integrate web forms, and centralize communications.

Freshworks’ Freshsales introduced Smartforms to auto-create roughly 1,200 event leads, email templates and bulk sending to overcome Outlook limits, and built-in reporting for campaign visibility. The vendor’s solution automated inbound lead management (5× faster), sped up email marketing (~20× faster), and helped a&s Adria boost revenue by 10% within four months, while improving segmentation, auto‑profile enrichment, and overall team productivity.

a&s Adria

Tarik Rovcanin

Marketing and Subscription Manager