Case Study: Advertas cuts CRM costs by 58% with Freshworks' Freshsales

How Advertas saved 58% of its CRM cost by migrating from Salesforce to Freshsales

Advertas, a Texas‑based marketing, strategy, and sales support agency, was tasked with re‑evaluating a long‑running client CRM after Parature was sunset and Salesforce proved overly complex and costly. Seeking a scalable, easy‑to‑use platform that supported marketing automation and integrations, Advertas evaluated multiple vendors and selected Freshworks’ Freshsales as the best fit for agency needs.

Freshworks implemented Freshsales to handle end‑to‑end demand generation, bulk emailing, sales campaigns and integrations (including Freshdesk, Zapier and Amazon SES), with quick onboarding and minimal customization. The migration from Salesforce to Freshsales cut CRM costs by 58%, supported a 10,000+ contact database, enables 1,000 bulk emails/day per user, and improved adoption and automation—70% of usage for marketing automation and 30% for pipeline/forecasting—while Freshworks’ responsive support facilitated fast integrations and ongoing optimizations.

Advertas

Laura Cuttill

Practice Lead