Case Study: Impact Lighting achieves 80% reduction in CRM spend with Freshsales

Impact reduced its CRM spends by 80% with Freshsales

Impact Lightining, a California-based event management company, struggled with tracking sales activity—relying on spreadsheets—and found Salesforce too expensive and complicated. Seeking an affordable, easy-to-adopt CRM with Gmail integration, the company evaluated options and selected Freshsales CRM to improve sales tracking and team adoption.

Freshsales centralized contact management and sales activities, giving account managers a single view of customer activity and customizable activity types, which increased accountability and follow-up. As a result, Freshsales helped Impact Lightining reduce CRM spending by 80% (from roughly $1,200 to $250 per user per year) and drove a 75% increase in the quality of customer interactions.

Impact Lightining

Susan Sheinkopf

Director of sales and marketing