Case Study: iDrive Logistics achieves unified customer communication and lower CRM costs with Freshsales

iDrive Logistics - Customer Case Study

iDrive Logistics, a Utah-based small-parcel supply-chain advisor serving roughly 700 customers across the US, Canada and the UK, needed a simpler, lower-cost CRM after nearly a decade on Salesforce. The company struggled with Salesforce’s complexity, per-user costs, and slow onboarding, so it moved to Freshsales Classic to streamline sales, onboarding, and cross-team communication.

Freshsales Classic gave iDrive a user-friendly CRM with built-in email and phone marketing, deal-stage tracking, a single view of customer conversations, and an API for automated reporting (including weekly CSVs), creating a centralized hub for all customer communication. As a result, Freshsales reduced per-user complexity and cost, improved onboarding and cross-team transparency, and supported management of long-term contracts (typically 3–5 years, with transactions up to $100M/year), helping iDrive scale its sales and operations.

iDrive Logistics

Matthew White

Client Relations and Operations Manager