Case Study: Finders International doubles lead targeting and triples qualification efficiency with Freshsales

How UK-based family business, Finders International improved customer targeting with Freshsales CRM

Finders International, a UK family-owned spa and skincare manufacturer led by Robert Czik, struggled with no formal sales process, poor lead follow-up and ineffective CRMs (Zoho and Microsoft Dynamics). Seeking a solution to better identify and target high‑value B2B and B2C prospects, they implemented Freshsales CRM to replace their fragmented tools and manual processes.

Using Freshsales, Finders set up automated emails, postcode-based lead assignment, deal pipelines, workflow automations, web forms and targeted Sales Campaigns, and benefited from responsive Freshsales support. The result: lead targeting improved 2X, qualifying efficiency rose 3X and reliance on multiple tools dropped by 50%, with clearer deal stages and faster salesperson accountability driving stronger prospect engagement.

Finders International

Robert Czik

Managing Director