Case Study: Synergy Enterprise Solutions boosts MRR by 40% with Freshsales

How Synergy Enterprise Solutions used Freshsales to boost its Monthly Recurring Revenue (MRR) by 40%

Synergy Enterprise Solutions, an information technology company in Australia and New Zealand, needed a more capable CRM as it shifted from consulting into subscription software. Its existing system created challenges with siloed customer engagement, limited mobile access, poor visibility across sales and support, and inflexible workflows that slowed reps down. Freshsales was brought in to better support their direct sales model and growing customer base.

With Freshsales, Synergy Enterprise Solutions implemented workflows, email sequences, lead scoring, AI-driven insights, and custom reporting to automate admin work and improve sales execution. The impact was significant: monthly recurring revenue increased by 40% in 6 months, outbound contact growth rose by 90% in 12 months, and time spent on administrative tasks fell by 20%. Freshsales also improved user adoption, first-contact speed, and management visibility.

Synergy Enterprise Solutions

Ian de Sousa

Managing Director