Case Study: Shelton Development Services achieves 100% increase in sales visibility with Freshsales

How Shelton Development Services Experienced a 100% increase in sales visibility with Freshsales

Shelton Development Services, a UK real estate technology firm, struggled with legacy CRMs—Maximizer (not cloud-based, limited customization) and BPM Online (required heavy configuration and had email/integration issues). The company needed a cloud CRM that integrated with Freshdesk to improve sales–support visibility, ensure consistent customer follow-ups, and simplify reporting, so Shelton Development Services selected Freshsales.

Freshsales delivered a modern, cloud-based CRM with an intuitive UI, quick setup, Freshdesk integration and Freshconnect collaboration, enabling Shelton Development Services to migrate in about a week. As a result, Freshsales doubled the company’s sales visibility, helped drive an 8× increase in revenue and reduced spending on external tools by 33%, while streamlining reporting, cross-sell opportunities and follow-up processes.

Shelton Development Services

Phil Shelton

Chief Executive Officer