Case Study: Precia Molen achieves 15% revenue growth with Freshsales

How Precia Molen increased revenue by 15% with Freshsales

Precia Molen, a France‑headquartered industrial weighing manufacturer with an India division, struggled with CRM limitations: the global team used Microsoft Dynamics and SAP handled invoicing/project management, but neither allowed the India team to customize processes, track the customer journey, or provide a simple central database for non‑tech sales and service staff. To address this, Precia Molen adopted Freshsales CRM as a more configurable, easy‑to‑use platform.

Freshsales implemented territory-based accounts, appointment logging with visit reports, four dedicated pipelines (sales, service, service‑extended, AMC), API integration to link post‑sale workflows, mobile access for field teams, and monthly reporting and training. The Freshsales rollout improved visit tracking and deal forecasting, increased productivity by 30%, boosted revenue by 15%, and put 38 agents on the platform.

Precia Molen

Santhosh Ramakrishnan

Key Account and Export Manager