Case Study: Lori Systems scales sales operations with Freshsales

How Lori Systems transformed its sales and business with Freshsales

Lori Systems, a logistics company operating across multiple African markets, needed a better way to manage a growing sales operation. Using spreadsheets and manual processes made it hard to see pipeline status, track client history, monitor sales activities, and support multiple regions and business segments. To address these challenges, the team turned to Freshsales.

Freshsales implemented a highly customizable CRM with contact, deal, activity, email, and calendar sync capabilities, plus automation and advanced reporting. Lori Systems was able to centralize client information, improve visibility across sales activities, add reminders and follow-ups, and scale the CRM as the business expanded into new regions and verticals. As a result, Freshsales helped Lori track sales activity more easily, view customer activity logs in one place, and grow with greater structure and reporting clarity.

Lori Systems

Louise Bouton

Product Operations Manager