Case Study: iKhokha achieves a 60% increase in employee productivity with Freshsales

How iKhokha improved its employee productivity by 60% with Freshsales

iKhokha, a South African fintech that helps merchants accept card and contactless payments, faced a growing backlog of inbound leads and lacked a process or system to manage and assign them efficiently. To scale its telesales operation and improve sales-team productivity, iKhokha chose Freshsales (with integrations to Freshdesk and Freshchat) as its CRM solution.

Freshsales gave iKhokha a single platform to capture leads from Facebook, Google and Freshchat (via API/Zapier), track prospects through to close, and integrate with Freshdesk to automate FICA ticketing and eliminate manual handoffs. By deploying Freshsales, iKhokha put 21 agents on the platform and achieved a 60% increase in employee productivity, while gaining reporting and lead-scoring capabilities to prioritize high-value prospects.

iKhokha

Sassoon Muller-Scheepers

Head - Data & Analytics