Case Study: TRIBUS (real estate technology firm) achieves improved lead qualification and faster deal closures with Freshsales CRM

How Freshsales helps TRIBUS qualify and close deals better

TRIBUS, a real estate technology company founded in 2009 that builds custom brokerage websites, CRM and support solutions for top brokerages, struggled with a long sales cycle, many inbound leads, and a need for a reliable lead-management process. After finding Salesforce overly complex and poorly supported, TRIBUS evaluated options and chose Freshsales as its CRM to simplify lead handling and better manage its sales pipeline.

Freshsales was deployed and integrated with Freshchat, Freshdesk and Segment so website form leads flow directly into the CRM, trigger automated email workflows, and create tasks/notes for follow-ups; the team also uses the Freshsales mobile app. As a result, TRIBUS now effectively manages inbound leads, tracks deals across pipelines (reducing lost deals due to inattention), accelerates engagement via chat, and reports higher satisfaction and faster support response times with Freshsales.

TRIBUS

Jeff Harris

Vice President - Business Development