Case Study: Explara achieves 40% more high-value deal closures and improved lead visibility with Freshsales

How Freshsales helps Explara close more high-value deals in the global event management space

Explara, an event-management company that shifted from a ticketing platform to an all‑in‑one event management solution, struggled with Pipedrive and Zoho—experiencing no lead visibility, poor customer context, broken integrations and a long 3–4 month sales journey. In 2017 Explara turned to Freshsales CRM for a simpler, more scalable tool the whole team could adopt quickly.

Freshsales delivered an easy implementation and intuitive UI plus features like lead scoring, sales campaigns, task management and broad integrations to track the sales journey and improve customer engagement. As a result, Explara gained visibility into high‑value prospects (about 60 leads with ARR of $10k–$15k), improved campaign analytics (opens/clicks/bounces) and increased deal closures by roughly 40% in the past six months, while scaling sales and marketing processes with Freshsales.

Explara

Santosh Panda

Founder & Chief Executive Officer