Case Study: Sify Technologies achieves 60% higher customer engagement with Freshsales

How Freshsales’ automation capability is helping Sify's digital sales team ride the digital wave

Sify Technologies, a leading IT services company in India, needed to modernize its sales process as customers increasingly preferred digital interactions over traditional phone-based channels. Its legacy CRM was clunky, overly manual, and limited reps’ ability to engage prospects and existing accounts effectively, creating missed opportunities for upselling and cross-selling.

To address this, Sify implemented Freshsales from Freshworks, using its sales sequencing, workflow automation, reporting, and intuitive interface to support a digital-first sales model. Freshworks helped Sify achieve 80% user adoption among the sales team and a 60% increase in customer engagement, while also improving data quality, accelerating the sales cycle, and strengthening customer relationships.

Sify Technologies

Arun Rajamani

Head Digital Sales