Case Study: Evans Manufacturing boosts sales activity with Freshsales

How Evans Manufacturing lives up to its full potential with Freshsales

Evans Manufacturing, a California-based maker of promotional products, was managing distributor relationships and lead nurturing through emails and spreadsheets. With customer data scattered across multiple applications and unsegmented email lists, the company lacked a single view of the customer and struggled to deliver the personalized, relationship-driven sales experience it needed.

Freshsales implemented a centralized CRM platform for Evans Manufacturing, unifying distributor and customer data and enabling segmentation, behavior tracking, and workflow automation. With Freshsales, Evans increased sales activities by 225%, boosted revenue by more than 25% in the first two months, and improved email open rates by up to 300%.

Evans Manufacturing

Triloki Rawat

Director Infrastructure and Applications