Case Study: Curacubby achieves 33% average MRR growth and aligns sales and marketing with Freshsales

How Curacubby recorded a 150% increase in conversion rate with Freshsales

Curacubby, a U.S. education-technology company, was hampered by cumbersome spreadsheets and CRMs that were either too expensive, incomplete, or not built to scale, leaving sales and marketing teams working in silos. To solve this, Curacubby adopted Freshsales (Freshworks CRM) to replace multiple tools and create a single, scalable platform for managing leads, outreach, and customer journeys.

Freshsales delivered an all-in-one solution—integrated dialer, marketing automation, workflows, predictive contact scoring, chatbots, and APIs—while integrating with Freshdesk, Freshconnect and third‑party apps like Calendly and Google Suite. The unified platform boosted efficiency and alignment across teams and drove measurable impact: a 33% average increase in MRR, 5x return on inbound email campaigns, and 3x return on outbound calls.

Curacubby

Steven Khuong

Chief Executive Officer