Case Study: Chargebee achieves scalable sales growth and higher conversion rates with Freshsales CRM

How Chargebee grew hand-in-hand with Freshsales CRM

Chargebee, a recurring-billing platform serving 7,000+ customers in over 50 countries, faced a complicated Salesforce instance and an unstructured sales process as it scaled. To build a customer‑centric, repeatable sales engine while rapidly expanding its team, Chargebee adopted Freshsales CRM for its clean, simple interface and appropriate level of customization.

Freshsales provided a unified CRM with Freshdesk and Freshconnect integrations, lead prioritization, tasks, in‑built phone, sales campaigns and robust reports. As a result, Chargebee can now track conversion funnels end‑to‑end, prioritize and respond faster to high‑value leads, and iterate its CRM every 6–9 months; these changes helped the company scale its sales team ~10x, drive record increases in leads enriched, demos booked, pipelines created and deals closed, and support plans to grow the sales force further.

Chargebee

Germain Brion

Vice President of Sales