Freshsales
39 Case Studies
A Freshsales Case Study
Cadence Health, an international college for nutrition and health coaching founded by Leanne Cooper, struggled to nurture relationships with a 20,000+ student database because its LMS-associated CRM was limited (only 5,000 emails at a time, no campaigns) and relied on manual, infrequent communication. Seeking an intuitive CRM to improve outreach and student engagement, Cadence Health chose Freshsales.
Freshsales implemented a simple, centralized CRM with web forms, bulk email capability, sales campaigns, notes and task reminders, and seamless information storage. The solution enabled Cadence Health to plan year‑long campaigns, reach twice as many contacts via email and boost employee productivity by 50%, saving time and improving student follow-up.
Leanne Cooper
Founder & Director