Case Study: Big Shot achieves 10x productivity with Freshsales

How Big Shot’s productivity skyrocketed by 10x using workflow automations

Big Shot, a London-based provider of stock trading training, was overwhelmed by more than 8,000 incoming leads a month and an unorganized database that made manual lead management and follow-ups impractical. The team, led by co-CEO Guy Brand, selected Freshsales CRM (with Freshdesk integration and email sync) to gain a 360-degree view of customers and solve disconnects between sales and support.

Using Freshsales, Big Shot implemented workflow automations to auto-create contacts, update statuses, assign follow-up tasks, advance deal stages, trigger invoice webhooks and sync emails—reducing repetitive manual work across the sales process. The Freshsales-powered solution delivered measurable impact: a 2x faster sales cycle, a reported 10x increase in productivity, and roughly 95% of sales tasks automated (leaving just 5% manual).

Big Shot

Guy Brand

Co-Chief Executive Officer