Case Study: a&s Adria achieves 10% revenue growth by automating inbound lead management and accelerating email marketing with Freshsales

How a&s Adria used Freshsales to automate inbound lead management and to expedite bulk emails

a&s Adria, a Sarajevo-based publishing company focused on safety and security in the Adriatic region, struggled with an aging Access database that blocked remote access, simultaneous data entry and team collaboration, and relied on Outlook for bulk emails (limited to 60/hr). To modernize sales and marketing processes they adopted the Freshsales CRM to enable web-accessible records, integrated lead capture and better reporting.

Using Freshsales’ Smartforms, email templates/bulk sending and Reports dashboard, a&s Adria automated inbound lead capture (about 1,200 sign-ups via forms), auto-enriched profiles, filtered audiences for targeted campaigns and created leads from emails automatically. The Freshsales implementation delivered measurable gains—about 5x faster lead management, 20x faster email marketing, doubled productivity in data entry and a 10% revenue increase within four months.

a&s Adria

Tarik Rovcanin

Marketing and Subscription Manager