Case Study: Kongskilde Industries digitizes sales and improves forecasting with Freshsales

Employees at Kongskilde select Freshsales as the best platform to digitize their sales process

Kongskilde Industries, a Denmark-based manufacturing company, needed a better way to manage its growing sales process as spreadsheets, email, and ERP tools made it hard to track leads, collaborate across teams, and forecast revenue accurately. To solve this, the company evaluated several CRM options and selected Freshsales to digitize its sales process and bring customer interactions into one system.

With Freshsales, Kongskilde implemented a unified CRM dashboard, deal management, sales forecasting, and contact management with a chronological activity timeline. The rollout was completed in about four months, with a workable setup in just three months, and the company kept configuration costs to around 225,000 kroner (about USD 26,000) versus an estimated million with another solution. Freshsales now supports 50 agents, improves visibility into the pipeline, and helps Kongskilde make more accurate sales projections.

Kongskilde Industries

Kim Johnsen

Chief Creative Officer