Case Study: Rang De achieves streamlined multi-channel, real-time customer support with Freshdesk

Rang De expands customer support across multiple channels

Rang De is an India-based web platform that provides social microcredit to low-income entrepreneurs by connecting individual and corporate investors. As their programs grew, they struggled to manage customer support across live chat, zip dials and multiple campaign-specific email addresses, while also handling feature requests, volunteer applications and corporate proposals—resulting in a fragmented, hard-to-track process.

By adopting Freshdesk, Rang De consolidated channels into a single inbox with multi-channel support, ticket assignment to teams and SLAs for faster resolution. The switch delivered real-time responses, better customer engagement, aggregated leads, improved cross-team coordination and higher responsiveness and productivity.

Rang De

Ramakrishna NK

CEO