Freshdesk
82 Case Studies
A Freshdesk Case Study
AP Processing (APPS) is a national debt-settlement company based in Jupiter, Florida, serving over 4,000 clients with individualized negotiation programs to avoid bankruptcy. APPS struggled with a legacy ticketing-enabled CRM that didn’t scale or reliably route large volumes of interdepartmental requests—customer service, negotiations and legal teams needed a system that ensured no correspondence was lost and could handle the higher ticket load for customer service.
APPS implemented Freshdesk, using keyword filters and FreshPlugs to import customer data from their old CRM and automate ticket routing by department. The new setup eliminated lost conversations, streamlined interdepartmental handoffs, and significantly improved efficiency so teams can focus on clients; APPS leadership reports strong satisfaction and recommends Freshdesk.
Paul White